MINI JCW Press Event at Yale


MINI JCW Press Event at Yale

10 September 2015

September 10, 2015

The MINI John Cooper Works team kicked off their press tour in New Haven this summer. The first event of the day was a lecture series at the beautiful Yale School of Management. The lecturers, MINI USA’s Chier Motorer David Duncan, Yale’s Lillian Chavenson Saden Professor of Sociology Jeffrey Alexander and MINI USA’s Head of Product Strategy Patrick McKenna, covered a range of topics from icons and their impact on society, the iconic MINI’s growth over the past 60 years, its racing heritage and the MINI’s success in the United States.

Following the lectures, the MINI USA team and their guests migrated across Whitney Avenue to the Peabody Museum, where they enjoyed a sushi buffet while in awe of the fossils in The Great Hall of Dinosaurs.

If you would like to learn more about the MINI Press Event, please read the original article.