As Assistant Director of Marketing and Communications, Daniela oversees the strategic direction, planning, and execution of all marketing and communications efforts for YC&E. She leads brand management, digital strategy, and content development that elevate visibility and support business growth. Daniela manages key initiatives including website strategy, social media, email marketing, and cross-campus partnerships, while guiding project timelines and ensuring alignment with departmental goals. In addition to her work with YC&E, she oversees select strategic marketing and communications initiatives for Yale Housing, Yale Travel, and the broader Administrative Operations division at Yale, supporting cohesive messaging and integrated planning across units.
With a background in marketing communications and advertising, Daniela brings 20 years of experience across higher education, financial services, and corporate environments. Prior to joining YC&E, she held roles at the Yale Office of International Affairs, where she supported international continuing education initiatives. She also spent time at the Royal Bank of Scotland, Lego Systems, Inc., and Robinson & Cole. Daniela holds a Bachelor of Science in Marketing Communications and Advertising, cum laude, as well as a Master of Business Administration from Western New England University. She is also a Professional Certified Marketer®.
At YC&E, Daniela thrives on building new initiatives from the ground up and collaborating with colleagues and partners across campus. Originally from Ecuador, she spent her early childhood there before relocating to New York with her family and is fluent in Spanish. In her free time, Daniela enjoys indulging in a good TV show or playlist and spending time with her favorite people.
