On May 16th and 17th, Daniela Czerwinski, Marketing & Communications Director, and Lily Malone, Sales & Marketing Coordinator, attended DigiMarCon East, an annual digital marketing, media, and advertising conference in Brooklyn, NY.
Held at the New York Marriott at the Brooklyn Bridge, the conference featured sessions on digital marketing best practices, the latest trends, practical solutions, and innovative strategies. Attendees had ample opportunities to network with fellow marketing professionals and witness demonstrations of cutting-edge sales and marketing technology.
Daniela Czerwinski emphasized the value of attending professional conferences: “In a rapidly evolving industry like digital marketing, staying updated with the latest insights and trends is essential. This conference offered us a deep dive into cutting-edge strategies and practical solutions that we can immediately apply to our work.”
Session topics ranged from tried-and-true tactics like search engine optimization to emerging strategies such as influencer marketing. Daniela and Lily particularly enjoyed the sessions on pillar-based marketing, which organizes online content around a main topic with relevant sub-topics, and the integration of email and social media to ensure a unified brand voice across multiple channels. These insights were both enlightening and inspiring for our future marketing initiatives!
We look forward to applying what Daniela and Lily learned at DigiMarCon East to enhance our marketing efforts.
